Marketing Opportunities
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Irwindale Speedway provides Southern California with a state of the art motorsports complex that has been missing for a decade. The excitement of short track racing and NHRA drag racing, coupled with the luxurious settings for corporate and group hospitality, make this a very attractive business opportunity. For the racing fans of the Los Angeles metroplex, Irwindale Speedway delivers weekly high-speed entertainment in the most fan friendly stadium built. The complete speedway facility’s offerings make the location a regional symbol of California’s eternal love affair with their cars. The Irwindale stadium and grounds provide a prime stage for car clubs, rallies, dealership events, tent sales, go-karts, hot rods and more.
For regional and national advertising interest, Irwindale offers easy accessibility to the second largest U.S. population of motorsports fans and the undisputed core location of the U.S. performance automotive market.
Each season more than 200,000 race fans and automotive enthusiasts visited exciting events that included Super Late Models, Late Models, Winston West, and Southwest Tour events, along with USAC Open Wheel, coupled with the best in Southern California regional racing action. The Speedway features two banked oval tracks, one half-mile and one third-mile where top professional drivers will hit speeds of more than 130 mph. The facility also showcases an NHRA sanctioned 1/8th-mile Street Legal Dragstrip that has brought the Southern California Drag Racing tradition home with weekly Thursday Night Test ‘N’ Tune Sessions, Summit Racing Series events and a wide variety of special events. With state-of-the-art concessions and souvenir facilities and first class seating for more than 6,500, Irwindale Speedway has earned the reputation as “The Ultimate Motorsports Experience”. With regional and national television network cameras rolling on a regular basis, Irwindale Speedway leads all motor racing facilities in California with significant television viewers.
Irwindale Speedway is located just fifteen miles from downtown Los Angeles on the 605 freeway just south of the 210 freeway. Over 11 million people live less than an hour’s drive away, making Irwindale Speedway ground zero for business development of the Southern California motorsports marketplace.
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Marketing Opportunities
The sales and marketing department at Irwindale Speedway believes that the best marketing programs are designed on a specific basis and suggest that if you or your business have an interest in utilizing the race track or facility grounds, first begin with a phone call to one of our sales and marketing individuals. From that point forward, the Speedway will work in concert with you and your company to find a promotion or program that fits your sales strategy and achieves your selected goals.
Special Event Leasing: Irwindale Speedway is available to outside promoters on a per lease basis. These events may include anything from concerts to tent sales to group gatherings of all types. For pricing simply contact Irwindale Speedway at (626) 358-1100.
Hospitality Events: For as few as ten to as many as two thousand people, Irwindale Speedway specializes in custom design hospitality events. Custom tickets, VIP parking, group transportation, hospitality support and planning, custom menus all can be supplied by the sales and marketing department at Irwindale Speedway.
For additional information please contact our marketing department at (626) 358-1100